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Question 1: Understanding research
methods and interpreting research data
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1.
Introduction – an overview of your understanding of
the significance of the topic
An overview about the topic is about the popular trend in
Superheroes. The viewings of superheroes have 4 platforms which include Film,
TV, Games and Comics, but the two main platforms are on TV and film. There
are many quantitative points shown in forms of graphs and charts showing the
annual breakdowns of superhero movies, superhero shows, the breakdown of
audience watching these shows. The qualitative research is limited with only
a two pages talking about views on superheroes and the negative effects it
has on society. The biggest audience watching superhero films surprisingly is
45-54 year olds and there is a movement of women who seem to find
superheroine wonder woman attire revealing and that other women are seen as
helpless maidens. There is also a high use of CGI which is attracting the audience
to watch superhero films in cinema.
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2. What are
the Conclusions made of the article [executive summary] and what connections
are there to theories (Audience) and debates (Technology positive or negative
impact)?
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Superhero
movies have consistently featured in the British film institute (BFI) annual
listings of the top 20 films.
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The increase in
the popularity of Superheroes in film has been matched by an increase in
their popularity on television. – UGT – people are watching more superhero
movies which is causing there to be more superhero movies.
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Superhero
Fatigue – there is an overdose in the release of superhero movies, which may have
bored the audience.
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The popularity
of Superhero movies likely to continue. -
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Despite the
increased popularity of the superheroes in the film and TV, this does not
extend to other media sectors.
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Audience is
most popular with 35- 54 yr. olds
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Superhero genre
having a negative effect on society (Boys and women). – Effects theory, watching
superhero movies with non-stop violence effects boys, women watching super
heroine (wonder woman) causes them to escape into a fantasy world, having a
perfect body (escapism). They are also hypersexualised.
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More usage of Netflix, Sky and E4 to access
TV shows.
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Female
characters are being hypersexualised from their perfect, voluptuous figures
to their sexy revealing attire.
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3.
Analyse &
Evaluate the research methodology
used – surveys? Interviews?
How suitable are the tools they chose?
Are they collecting the right data to
support these findings?
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The article is
mainly negative about superheroes
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The interviews
conducted have been biased and not both sided in terms of other people liking
superhero films
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The is good use
of professional, academic, BARB and BFI research which shows some sort of
reliability but not all the stats from the research appeared in the article.
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There was a
lack in UK statistics because they were mainly using US stats.
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4.
Which Qualitative AND Quantitative data is
presented in the findings and how
balanced is it?
To put an overview on the qualitative and quantitative information,
there is more quantitative than qualitative information which shows that the
information in this booklet is mainly valid, with some areas that you can
question to see whether it is true or not.
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The use of
qualitative data is weak and therefore leans to the quantitative side with a
small amount of opinions/views to back it up.
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There’s uses of
quotes
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5.
How Trustworthy
is the qualitative compared to the quantitative?
Is it valid or reliable?
Is there any bias?
The qualitative information is trustworthy to an extent due to the
fact that this was written 2 years ago.
• No primary
• Political bias –
APA political
• Date validation
Fredric Wertham – was a German-educated American psychiatrist and
author who protested the purportedly harmful effects of violent imagery in
mass media and comic books on the development of children.
Sharon Lamb - is an American professor in the Department of
Counselling and School Psychology at the University of Massachusetts
Boston's, College of Education and Human Development, and a fellow of the
American Psychological Association (APA). She also sits on the editorial
board of the academic journal Sexualisation, Media, and Society.
Elizabeth Behm – Morawitz - Dr. Elizabeth (Lisa) Behm-Morawitz
(Ph.D., Arizona) is Associate Professor and Director of Graduate Studies in
the Department of Communication. Her research examines how mediated gender,
race, ethnicity, and sexuality influence stereotyping, self-concept, and
health. Much of her work examines cultural representation in interactive
media contexts, where the media user can create and interact with virtual
representations.
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Thursday 3 May 2018
Essay plan
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