Saturday 25 November 2017

Exam Question 2

Exam Question 2
The question asked is how far my Primary does and Secondary research conducted support the conclusions drawn in the article and judging from some of my research, the conclusions have not been supported, it has been contradicted. A small minority of my secondary research only states connections and similarities from the Ofcom 2014 article. The only possible conclusion that has supported the article is from the Ofcom 2016 article, addressing that TV sets are the most popular forms of media devices. On the other hand, some of my research doesn’t support the conclusions summed up in the article. My Primary research completely does not support the conclusions as it fights and draws opposite conclusions; research gathered from a survey state that social media and phones are more popular than watching TV or films. Statistics made from my Primary survey express that 70% of children between the ages of 5-15 say that they use their mobile phones more than any other media device and TV follows after with 13%. This already contradicts both the Ofcom articles in popularity of media devices use the most.

In addition to the list of contradictions to the Ofcom article, my survey has also drawn conclusions that the trend of TV media devices is not the most popular and has been outgrown by the accompany of mobile devices and laptops (21%). Even the Ofcom 2016 article shows that the trend of TV devices in the bedrooms has decreased and levelled off at 48%. As a result of having more mobile and laptop devices, it creates a movement of isolation from the family and more time socialising online and watching TV shows and films without the accompaniment of family members. Statistics from my survey presents 71% of children have devices in their bedrooms compared of the Ofcom 2016. This shows a drastic change in consumption too; if more children are having devices like laptops and phones in their bedrooms then more shows will be shown online rather than on TV.

Another part of my research that contradicts the article is my secondary sources from the guardian and the BBC News. My primary research was supported these two secondary sources. They support the fact that time spent online has overtaken watching TV time. The information from the Guardian was taken from a site called Child wise that produce trustworthy information. ‘Research from child wise found that on average 5-15 year olds were spending 3hours a day using the internet, compared to 2.1 watching TV. Also it says, “TV viewing has been redefined.”  “Children are now seeking out the content of their choice. They still find traditional TV programmes engaging but are increasingly watching them online and on-demand or binge watching box sets.” This just proves that children are becoming more independent because they can watch things on their own. The strengths of my primary research was that the sample was a fair amount and I had valid responses, also my questions were not biased. The strengths of my secondary research was that one source was the of com source, another source was from BBC and another from the Guardian. These two sources are reliable because they are written by people who have a history of written for them and also the two sources post information about the world.

Furthermore to the research, I found some points that have linked my research to the Ofcom article in terms of supporting information. One part that supports the article was that children between the ages of 12-15 have online profile. It is mainly girls that have social media profile and socialise, whereas boys mainly go on games. Another part that links is the children’s consumption of internet hours. My survey findings show that the children mainly spend 3-5 hours a day on the internet which was corresponding to the Ofcom 2016 article which addressed that children in the 2016 article spend 20 hours and 6 minutes weekly on the internet which is on average 3 hours and 9 minutes a day online. Parents are more concerned about the time that girls spend on social media, as they are the gender that goes on it more often; they are not as concerned for boy because they have the impression that they can handle themselves. Also boys tend to spend more time on consoles than social media. 


As some of my research contradicted the article, majority was relevant information and I also made sure that my research was trustworthy and valid. The majority of my research either contradicted the article or had secondary research to back it up or linked to both 2014 and 2016 Ofcom articles. Only a small amount of both my research was irrelevant, either because of choice of question or source of research. My survey responses were good because of the amount of responses (30) and even though the some of my questions weren’t open question, they still had a number of valid responses. Having 30 responses shows the validity of my research and makes it trustworthy for people to believe. Majority of my questions asked were not biased but one question which said, "Do you watch films on your device?", which shows slight bias as I am only talking about one piece of content that can be viewed on a device. Half of my secondary was valid because of where they were from, confirmed by Harvard referencing and also they fought against the Ofcom 2014 article. My conclusion basically addresses that my primary and secondary research have deeply contradicted the article and have stated that children spend more time online than watching TV.

Tuesday 21 November 2017

Referencing Secondary research

Referencing






The guardian research was from a site called child wise and it contained information about children spending more time on the internet than TV. This article has loads of quantitative data and has some qualitative data. This article contradicts the statistics from Ofcom because the statistics trend changes. This information is valid because it is government ran. Supported by the Harvard Generator, this information by the guardian is valid and trustworthy.

The BBC research talks about children spending more time online and socialising than watching TV programmes. This article is relevant to my research in trying to prove that online activities are outgrowing watching TV. This report contradicts the Ofcom report because it states that TV is more popular than online. This site is valid as well because it is written by a BBC correspondent.


This BARB research is completely irrelevant to my research because it doesn’t relate to any research methods and it doesn’t help with what I’m trying to find out. This research talks about popular TV shows weekly, which I have not asked any survey questions about it. It doesn’t have any bias point of views on it.


The Ofcom report is relevant to my research because it is the main source that I referring to in terms of contradicting information, cross-referencing and relating information to my primary research. This source is valid and trustworthy as it complies research through mainly years.

Friday 17 November 2017

Exam Preparation Question 1

In the article, there have been a number of key issues that have been raised concerning the attitudes of children and parents towards the media. One of the key issues addressed by Ofcom was that there has been a notable increase in access to and ownership of tablet computers by children of all ages. As a result of this, it has a consequence on impact of consumption; time is taken when children consume all their time on the tablet either playing games or on the internet. Children are also replacing their TV and console devices with smartphones and tablet in their bedrooms. In addition to this, children have the freedom of watching and viewing content on their choice when they are alone. The use of internet has risen as well due to the increase of tablets and phone. Furthermore, to this issue almost twice as many children aged 5-15 are going online via a tablet than in 2013.  The Quantitative research that was applied in this research was exhibited in statistics (graphs and charts). Statistics show that the use of tablets has increased from 2013 by 20% in 2014, this could be a result the different things and apps that children can access. Four in ten children aged 5-15 years olds go online using a tablet computer, almost twice as many as in 2013 (42% vs 23), while two in ten children aged 3-4 go online using a tablet (20% vs 12% in 2013). The use of quantitative data is a lot and therefore makes the information reliable and valid for people to believe it and also is backed up by the qualitative data

Another issue raised by Ofcom was that older children spend more time online and prefer mobile phones for social activities. Children aged 12-15 spend more time going online than watching television in a typical week (17.2 vs 15.7 hours) and say they prefer to socialise online rather than watch TV (33% vs 20%). As children are spending more time online and on their mobile phones, they are neglecting their families and school work for socialising with their friends and strangers. The impact of consumption for TV will decrease as result of children not watching their favourite shows, which will decrease the ratings of the show. However, the impact of production for the mobile phone will increase because once a social media network is booming then they will try to create another social media site where children will then use that as well to socialise. The phone is the most favoured device for assembling meet ups for children (71%) and this is how quantitative research is expressed. Moreover, the effect of using phones more will impact the other devices, for example: the use of internet on PC and laptop is gradually going down and the use of the tablet computer for each aged is rising. The cultivation theory ties in with effecting children’s attitudes, children are very obsessed with their phones that if parents confiscate them they throw tantrums. Having a phone and going on social media will effect the attitudes of children in the way they talk and act. They are influenced by their friends. 12-15 year old are twice as likely to say they would miss their mobile phone than the TV, say they spend more time going online than watching television in a typical week.

The Ofcom report used qualitative tracking surveys, they collected their data using in-home surveys asking children questions with the accompaniment of parents. The interviews may have been biased and misleading because with the accompaniment of the parents, children wouldn’t state their real minds and lie just to make their parents feel good. Quantitative statistics overhauls qualitative research and this makes the report reliable due to statistics and also the number of children they surveyed.




Thursday 2 November 2017

2 primary 4 Secondary







The first part of my Primary research is a survey which was answered by children between the age of 3-15

The second part of my primary research is a focus group where I asked children questions about media devices, social media, tv programmes and etc.

This is the first part of my secondary research.
This is the second part of my secondary research.
This is the third part of my secondary research.
This is the last part of my secondary research.