Primary Methods
Primary research is a new research, carried out to answer
specific issues or questions. It is basically research collected by yourself.
There are different ways of collecting and receiving primary research and the
different ways are Surveys, which is asking many people a series of questions
in order to congregate information about what they think or do about the given
topic. Focus groups are groups that are assembled to discuss about the given
topic. Interviews are one on one conversations where one person is asking the
other person questions. Observation is when someone is in the process of
watching or monitoring something or someone. Questionnaires, which is
technically the same thing as a survey but at the end of the questionnaire
there aren’t automatic statistics that are gathered after it. And Lastly
Experiments, which are interactive procedures that are done to make a
discovery, test a hypothesis or demonstrate a known fact.
Secondary Methods
Secondary research is already made information found on a website,
academic sources, journals or information from experienced university
professors. There are different ways to collect secondary research and this
includes news reports, “Big” websites, newspapers magazines and journals.
Academic sources are things like books from the library. News reports are
things from the guardian or other news sources. The advantage of getting
secondary research is that it is information that has already been produced and
some have been produced by professionals, but a disadvantage is that not all
research information is reliable or trust worthy.
Qualitative
Qualitative is primarily exploratory research. It is used to
gain an understanding of underlying reasons, opinions and motivations
(opinions). The pro of qualitative research is that it is great for test
purposes. There's range
and plenty of information not possible with quantitative data alone. The
con of qualitative research is that moderators are more prone to accusations of
bias and personal subjectivity.
Quantitative
Quantitative is a formal, objective, systematic process in
which numerical data are used to obtain information about the world.
(Statistics). The pro of quantitative is that it allows a broader study,
involving a sizable number of subjects, and amplifying the generalisation of
the results. The con of quantitative research is that it requires the
researcher to form a hypothesis prior to conducting any tests.
Sample
A sample part or quantity intended to show what the whole is
like. A sample is a group of people that you use for your primary research.
Open Questions
An open question is likely to receive a long answer. Open
questions tend to get more information out of a person because the question is
trying to get the person to extend their answer. Open questions are mostly used
in interviews and some surveys. They ask the respondent to think and reflect.
They will give you opinions and feelings. They hand control of the conversation
to the respondent.
Closed Questions
A closed question can be answered with either a single word
or a short phrase. Closed questions tend to be simple to answer because it doesn’t
really try to get much information out of you; they’re mostly used in surveys
and questionnaires. They give you facts. They are easy to answer. They are quick to answer. They keep
control of the conversation with the questioner.
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